The programme is intended for entrepreneurs in poor economic sectors who have created a micro-enterprise as an alternative to employment and subsistence. These micro-enterprises have the basic elements required to operate within a market. However, a lack of organisational strategy exposes them to a significant risk of failure. In this segment, the microMBA focuses on intuitive entrepreneurs who have significant creative potential and want to achieve greater objectives with their micro-enterprise to improve living conditions for themselves, their families and their employees. 

The transformation enabled by the microMBA is both entrepreneurial and personal. The entrepreneurs become responsible managers who promote decent work.